Orthodontic marketing measured in kept exams.
We build a tracked new patient-acquisition system for your practice — Google Ads, local SEO and Local Services Ads behind one tracking layer that ties every dollar to a real, booked, kept exam. Not clicks. Not leads. Patients in the chair.
*Typical ranges across engagements. A case start is a patient who begins treatment (the conversion). Figures vary by region, competition & treatment mix — conditions apply.
Trusted by growing practices and orthodontic companies.
Hello Ortho
Central Coast Orthodontics
Orthoberry
CAAPID SimplifiedMost orthodontic marketing fails the only test that matters.
Not enough new patients
The channels that should fill your chairs underperform. Prospects never find the practice — or they leave before they book.
No clear view of results
Spend flows out across ads, content and agencies, but nothing ties back to a booked appointment. You can't fix what you can't measure.
"Empty chair time is the most expensive thing a practice owns."
Six moving parts.
One number on the report.
We don't sell channels, retainers or dashboards. We sell a system where traffic, tracking and your front desk all point at the same outcome — the kept exam.
Google Ads, by location
Separate campaigns per location, dozens of negative keywords filtered, budget that follows the searches that actually produce booked appointments.
Local SEO that compounds
Per-location pages, treatment pages, FAQ schema, an active Google Business Profile and steady reviews — so you own the map pack and the "near me" searches. Free traffic still producing patients in month 14.
Local Services Ads
The Google Guaranteed lane — you only pay when a real patient contacts you. Live across each of your locations.
A site that books
Click-to-call, exit-intent capture, a live calendar and an AI assistant for after-hours. Every page leads back to a free consult in one tap.
Tracking tied to revenue
Call tracking with a 60-second quality bar, booking attribution, patient-level reporting in GA4. Every dollar tied to a name.
Follow-up that recovers
Reminder, recovery and recall sequences. Confirmations in five minutes, same-day call-back on no-shows while they're still warm.
From first search to a started case.
Every patient moves through the same six stages, touching your practice at each one. Most marketing stops counting at clicks — we track, optimise and report everything from the first lead to a started case.
A leading CA practice — 22 kept exams in 90 days.
A leading two-location orthodontic practice in California invested $17,750 across Q1. Every dollar tracked to an appointment. The result: $84,590 in verified production revenue and a cost of $1,614 per case start — in a market where agencies routinely charge $3,500. (Cost per case start varies by region — conditions apply.)
Built to count patients, not clicks.
The same Q1 results, set against published performance from established orthodontic and dental marketing agencies serving similar markets.
Reporting on activity
Accountable to revenue
That's roughly $1,886 less per case start than the market benchmark — a substantial saving across a full quarter, with no drop in patient quality or production. (Figures vary by region — conditions apply.)
A minimum kept-exam target, whatever you spend.
Pick the level that fits your practice. Each plan carries a kept-exam target we work toward — built on demonstrated performance, then tuned to your local market.
- One location, one core service in market
- Google Ads + Local Services Ads
- Tracking & call attribution from day one
- Booking + click-to-call on every page
- Monthly plain-English report
- Everything in Starter, across two locations
- Google Ads + SEO + Local Services Ads
- Content & Technical SEO — 4 blogs + 2 landing pages / mo
- Reputation management (reviews + GBP)
- AI chatbot, pop-up builder, calendar link & recovery sequences
- LIVE Performance Dashboard access
- Everything in Growth, plus:
- Per-location campaigns, budgets & reporting
- Full SEO + content + reputation program
- Voice AI front desk + win-back & recall
- Channel-level attribution across the group
- Quarterly strategy & expansion review
Targets are projections based on demonstrated performance (~$1,614 cost per case start in our flagship engagement) and vary with local search volume, competition and treatment mix — figures vary by region, conditions apply. We agree the target with you before any spend — and report against it every month.
The things practice owners ask first.
We commit to kept exams— real new patients who book a new-patient appointment and actually show up — because that's the point where marketing becomes chair time. Most agencies report only the top of the funnel (impressions, clicks, leads); we measure the whole way down it: impressions → clicks → leads (calls & form submits) → new patients scheduled → kept exams → case starts. Before any spend we set a kept-exam target with you, based on demonstrated performance (~$1,614 cost per case start, which varies by region) and tuned to your local market. It's a target we work toward and report against every month — not a blanket promise of a fixed number, because local search volume and competition genuinely differ by area. If something isn't producing, you see it in the report and we move the budget.
Most agencies bill on a retainer and report on clicks and impressions. We build the tracking first, run SEO and ads as one unified engagement, raise the call-quality bar to 60 seconds, and tie every dollar to a booked appointment. You see patients and revenue, not vanity metrics.
No long lock-ins. You own every ad account, your Google Business Profile, your website and your data — if we ever part ways, the assets stay with your practice. That said, we recommend committing to at least 6 months: it takes that long to fix the foundations and tracking, let SEO start compounding, and see real, measurable growth rather than a false read from the first few weeks.
It's where this approach shines. Each location gets its own campaign, budget and reporting, so you can see exactly which location is producing appointments and shift spend accordingly — instead of a blended regional average that hides the truth.
Onboarding takes 7–14 days. In that window we set up tracking and call attribution, access your accounts, build the foundations and configure campaigns — then the 90-day growth sequence begins.
Paid channels can produce booked exams in the first month once tracking is live. SEO compounds over the quarter — in our flagship engagement, organic impressions grew 27% by month three at zero added ad cost, and those Page 1 rankings keep producing patients long after.
See where your spend could
produce more patients.
A free 30-minute review of your current marketing. No pitch deck — just where your patient funnel is leaking and the fastest fixes available in 30 days.